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A Simple Internal Linking Plan For Small Ecommerce Sites
Even a small ecommerce store can build a strong internal linking structure by connecting home, category, product, and article pages with intention.
Link Down And Across
Home should link to important categories, categories should link to subtopics, and blog articles should link across to relevant products. This creates a clearer content map.
Use Descriptive Anchor Text
Anchors should explain destination value naturally. That helps readers scan quickly and gives search engines stronger context about linked pages.
Key Takeaways
- Connect blog pages with commercial pages naturally
- Avoid orphan pages that receive no internal links
- Use readable anchor text instead of generic click here links